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Crowdfunding Q & A - Become a Shareholder like Frankie Dettori... has reached an amazing milestone in its short history and have launched our very first Crowdfunding Campaign which, for those of you who may not be aware, this is an incredible opportunity to become a shareholder of the company along with the likes of one of the legend that is, Frankie Dettori. have seen tremendous growth and demand for a range of racing products and experiences and it is with this further investment, that they are looking to take to the next level focusing on its brand awareness, improved tech stack and expanding their offering of the best racing experiences here in the UK, as well as in all of the major racing nations around the world.

For those of you who may not know much about the purpose of the Crowdfund campaign, what it means to invest or how the Crowdfund works as a whole, then you are in the right place, as here we have set out to ansdwer some of the more poignant and frequent questions which may help you decide on whether you would like to join us for this spectacular ride...

If you have any more questions please feel free to get in touch by emailing and we will answer them as soon as possible.

1) What does crowdfunding mean? Crowdfunding allows customers to invest and own shares in a company in the belief that the value of that company will increase over time. 2) Why join Frankie Dettori in becoming a shareholder in

  • By investing in you will be given shares (a % ownership of the company) that will hopefully be worth significantly more in future, earning you a good return on your investment e.g. You buy shares now with the company worth £6m, it is sold for £30m in a few years time. You make 5 x times your money.

  • You will also receive dividends if the company does well, which will be paid in cash.

  • You will also receive rewards such as discounts, free tickets and even a special invite to Frankie's investor drinks.

  • Tax relief. You automatically receive 30% tax back. E.g. you invest £1,000, you get £300 off your tax bill. So you are only having to pay £700. Crowdcube will guide you through this once you are invested.

3) How involved is Frankie Dettori?

Frankie is one of the founders of the business and has invested his own time and money in the project. Frankie attends and hosts a number of events so that he can meet all our customers and will be hosting an investors party next year. 4) Why are we doing a crowdfund? Racing's aim is to become the largest curated marketplace of horse racing experiences all over the World. To do that we want to involve our loyal and passionate customers to create a truly global racing community that helps us grow brand awareness, improve our product experience, but also reward our customers who have been with us on our journey.

If you would like to find out more about Crowdfund Campaign and invest from as little as £10 then please email

We can't wait to have you on board!

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